#Grey goose logo font series

You don’t need a special occasion to enjoy Grey Goose simply because it’s credited as a quality product – living victoriously is recognising that you are the special occasion. Grey Goose Global Chief Marketing Officer Lee Applbaum commented: “Live Victoriously is centred around the philosophy that you deserve better than ‘good enough’. Grey Goose Global Chief Marketing Officer Lee Applbaum: “Every moment is an opportunity to create a life-long memory.” It said the campaign aims to “recognise that every moment – big and small – is an opportunity to create a lifelong memory”. Phrases on the bottle are depicted in the Maison Labiche signature style embroidery font.īacardi Global Travel Retail recently launched a new global brand campaign for Grey Goose vodka called ‘Live Victoriously’.

#Grey goose logo font series

The gift tin houses the 2019 limited-edition Grey Goose Riviera Series bottle which features a wave design. Bacardi said it had been designed to appeal to two key shopper need states in travel retail, namely differentiation and gifting. The limited-edition tin is available across global airport locations including Singapore Changi and Nice. It depicts 13 cities: Paris, Rio De Janeiro, Singapore, Sydney, Hong Kong, Shanghai, Moscow, London, Istanbul, San Francisco, Berlin, New York, and Bangkok. The tin was created in collaboration with Parisian fashion label Maison Labiche, whose design was inspired by the theme of travel. The closest fonts to the one, used in this insignia, are, probably, P22 Wedge Bold, and Schneidler Latein Bold, but with some modifications of the characters’ contours.Īs for the color palette of the Grey Goose visual identity, it is based on a deep and calm shade of blue, which looks super confident and chic, evoking a sense of excellence and showing the high quality of the product, released under this brand.Celebrating travel: The 2019 Riviera Series travel retail exclusive gift tin.īacardi Global Travel Retail and Grey Goose vodka have launched a 2019 Riviera Series travel retail exclusive gift tin. The elegant and bold uppercase lettering from the primary Grey Goose badge is set in a sleek custom serif typeface with softened contours. The new Grey Goose identity is a result of 11-year partnership with Ragged Edge, based in London. This new typeface makes the logo sound more optimistic.Ĭolor scheme remained the same – intense blue and white, but with a set of unexpectedly bright secondary colors and patterns. The new logo wordmark is executed in bolder, confident and striking sans serif with an art-deco touch, and there are no more layered shadows. The iconic goose on the logo now is more of an icon rather than illustration, which makes the look more contemporary. In 2019 Grey Goose started the biggest redesign of the brands identity since its launch in 1997. Now it’s one of the most recognizable names on the beverage market. Sydney Frank named the brand Grey Goose as he used to sell French wine under the same name decades ago. Namely, there’s a thin word ‘Vodka’ written in blue below, followed by a bar of French national colors. In 2013, they put the letters further apart, recolored them blue, turned the goose grey (and made it bigger) and added some stuff. There’s also a white goose flying out of the first ‘o’. The wordmark was originally a collection of black serif letter similar in appearance to the later styles, except these letters have white outlines and black shading behind them. The French brand was established at the end of the 1990s and in literally no time has become one of the top-selling labels of vodka all over the globe. Grey Goose is the name of a vodka brand, owned by Bacardi since 2004. Today the vodka under this brand can be seen in the best restaurants, bars, and hotels across the globe. In 2004 the brand was sold to Bacardi, one of the world’s leaders in the alcoholic beverage markets, and this brought the second wind to Grey Goose. This is how the collaboration came about, giving rise to one of the world’s most iconic vodka brands. Frank decided to create a new vodka with a unique character and shared his dream with François Thibault, an experienced master blender from the French province of Cognac. Although Grey Goose is a French vodka brand, it was created by American businessman Sidney Frank.